James JohnsonIn the ever-evolving landscape of Los Angeles, few individuals have left as meaningful a mark on the city’s cultural and hospitality scene as Freddy Braidy. Once a film executive navigating the fast-paced world of Hollywood, Braidy has masterfully transitioned into a visionary entrepreneur at the helm of Boulevard Hospitality Group (BHG) — a powerhouse management company behind some of LA’s most iconic destinations.
A Vision Beyond Hospitality
Freddy Braidy founded BHG with a bold mission: to merge hospitality with culture, offering venues that not only serve food and drink but also tell a story, honor architectural history, and spark imagination. From high-end restaurants to luxury hotels, BHG’s portfolio is redefining what it means to create immersive spaces in Los Angeles.
Whether it’s reviving a historic landmark or launching a new culinary destination, Braidy brings global inspiration and meticulous attention to detail to every project. His ventures are more than businesses—they are cultural experiences that reflect the spirit of Los Angeles.
Kodō Hotel: Where Heritage Meets Innovation
In LA’s Arts District, BHG has transformed a former 1920s fire station into the Kodō Hotel—a boutique property that exemplifies cultural reinvention. Named after the Japanese word for “heartbeat,” Kodō is a tribute to thoughtful design, community, and rhythm.
Led by designers Jen Whitaker and Emi Kitawaki of GRY Space, the hotel seamlessly blends modern aesthetics with historical character. Downstairs, Kodō Restaurant serves as a contemporary Japanese bistro offering refined small plates, sushi, and cocktails. Whether it’s the cozy fireplace seating or the vegetarian-forward menu, Kodō has quickly become a favorite for locals and travelers alike.
Yamashiro Hollywood: A Timeless Icon Reimagined
Perched in the Hollywood Hills, Yamashiro Hollywood is the crown jewel of BHG’s offerings. A historic Japanese estate with panoramic views stretching from Beverly Hills to Wilshire, Yamashiro is more than just a destination—it’s an experience.
Under Braidy’s leadership, Executive Chef Jae Hee Lee brings modern flair to traditional Japanese cuisine. Guests dine amidst koi ponds, zen gardens, and stunning sunsets. It’s no wonder Yamashiro has become a go-to for celebrities, influencers, and international guests, hosting everything from high-profile events to romantic evenings.
Rokusho LA: A Culinary Gem on the Sunset Strip
On the iconic Sunset Strip lies another BHG masterpiece: Rokusho LA. A collaborative venture with Three Star Lane, Rokusho fuses edgy design with refined Japanese culinary artistry. Head Chef Carlos Couts leads the kitchen with a menu that includes innovative dishes like the Sushi Cake topped with shiso flower and Ao Nori paste, and the standout Gindara Saikyo Yaki — a miso-marinated black cod paired with yuzu beurre blanc.
The live-prepared nigiri experience and a carefully curated beverage list—featuring rare sake and artisan cocktails—make Rokusho a standout on LA’s competitive food scene.
The Art of Experience
What truly sets Boulevard Hospitality Group apart is Freddy Braidy’s cinematic eye and commitment to storytelling. From his film industry roots, Braidy carries a deep understanding of how ambiance, light, narrative, and design come together to form unforgettable moments.
At each venue, from the architectural elements of Kodō to the cultural integrity of Yamashiro and the innovation of Rokusho, every detail is personally overseen by Braidy himself. His hands-on approach and obsession with quality have positioned BHG as a trendsetter in hospitality.
Shaping LA’s Cultural Future
In a city known for its fast pace and fleeting trends, Freddy Braidy is building legacy experiences. His work with BHG honors Los Angeles’ rich history while pushing the boundaries of what hospitality can be. With every opening, every redesign, and every inspired menu, Braidy is not just creating venues—he’s reshaping the cultural soul of Los Angeles.
As BHG continues its expansion, one thing is clear: Freddy Braidy is more than a hospitality leader—he’s a cultural architect redefining LA, one unforgettable experience at a time.
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