Inside Fanatics Fest 2025 — the $15M Fan-Powered Spectacle That’s Redefining the Future of Sports Culture, Celebrity, and Commerce In the high-stakes world of sports, few names carry the weight of LeBron James, Jay-Z, and Tom Brady. Even fewer can bring them under one roof — except Michael Rubin. The 52-year-old CEO of Fanatics is doing just that with Fanatics Fest 2025, a three-day sports and culture celebration from June 20–22 at New York’s Javits Center, designed not for profit but for passion. Despite losing $15 million on the inaugural event last year, Rubin remains unfazed.“We’re still in investment mode,” … Continue reading How Fanatics CEO Michael Rubin Got LeBron, Jay-Z, and Tom Brady to Headline the Most Ambitious Event in Sports Fandom