Hailey Bieber Seals $1 Billion Deal with e.l.f. Beauty to Take rhode Global
After receiving a generous cash payout, the model and entrepreneur celebrates a landmark acquisition while staying on as chief creative officer to lead rhodeās next chapter. Hailey Bieber has officially entered the billion-dollar club. On May 28, the 28-year-old model and entrepreneur announced that her skincare brand, rhode, would be acquired by e.l.f. Beauty in a blockbuster $1 billion deal. The acquisition marks a major milestone for the brand, which launched in 2022 and quickly established itself as a Gen Z favorite with its minimalist aesthetic, science-backed skincare, and clean ingredients. According to a source close to the founder, the … Continue reading Hailey Bieber Seals $1 Billion Deal with e.l.f. Beauty to Take rhode Global
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